The big impact of a small gesture

Discover how quick, thoughtful acts can transform your relationships and leave lasting impressions.
Jason Walkow
August 9, 2024

As our communities have grown and moved to social media, we’ve had to navigate how to strengthen relationships outside of quality, face-to-face interactions. We understand how important these connections are, as demonstrated by numerous studies:

Our personal and professional lives are made up of thousands and thousands of tiny interactions. But what would you do differently if each one of those interactions was a chance for something great? A chance to strengthen your bond with that person, a chance to delight them and increase their overall happiness, or just the chance to truly connect with someone on a personal level - imagine the endorphin boost from any one of these. It's easy to overlook the small actions that can make a big difference in our relationships. Yet, it's often these seemingly minor gestures that leave lasting impressions and forge deep connections. Let's explore how thoughtful actions can transform our personal and professional relationships.

Again, it doesn’t have to be a big gesture - think small. Consider the impact of sharing an article that aligns with a colleague's interests or recommending a restaurant that suits a friend's new dietary preferences. These simple acts demonstrate attentiveness and care, showing that you've taken the time to consider what matters to them.

But it’s not always just about adding value through suggestions. Oftentimes, people just want to be seen and remembered. Closing the loop on past conversations is another powerful gesture. Remember when your friend mentioned an upcoming job interview? Following up to ask how it went not only shows you were listening but that you genuinely care about their life events.

Perhaps one of the most impactful gestures is showing sincere interest in someone's aspirations. If there’s one thing everyone loves to talk about more than anything else, it’s themselves. It doesn’t make them self-centered or narcissistic, it just makes them human. You’ve probably heard that our brains activate when we hear our own name - well, the same reaction occurs when we talk about something we’re interested in. By asking people about their hopes and dreams and actively engaging in discussions about their goals, you create a supportive environment that nurtures growth and strengthens bonds. Those people then know that you’re truly interested in what they have to say.

Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Yes, the act may be small or seemingly insignificant, but none of that matters if you evoke the right emotion. Maya Angelou’s words encapsulate the essence of memorable gestures – they create positive emotions that linger long after the moment has passed.

At the end of the day, most of us know that this is what makes personal relationships strong. But we often overlook these small gestures when we’re interacting with clients or customers or coworkers. Perhaps it’s because we often think of those relationships as purely transactional or professional and that the personal side has no business in it. But that thinking couldn’t be more wrong. Indeed, every relationship benefits from small acts of kindness and connection.

You might be thinking, “Sure, I’d love to have so much free time and headspace to consistently make meaningful gestures to everyone in my life - but that’s not realistic.” We at PSV felt that a lot of people might feel the same. So we chatted with different professionals across industries and found they all had the same problem: Keeping track of personal details, thinking of opportunities for meaningful gestures, and strengthening bonds with clients and customers.

To solve this problem, we built Quin. Quin is a personal engagement tool designed to help you stay top-of-mind with important contacts by recalling unique details about them and suggesting personalized gestures that make a lasting impression. It functions as a second brain, remembering unique client details and making recommendations for personalized gifts and articles, ideal meeting spots, and conversation starters that help build rapport and client loyalty. And right now, Quin is free to use for anyone that signs up during beta. As a team, we’ve been using Quin for both our personal and professional contacts - and the results have been exciting. Small gestures x Personalization x Consistency = Stronger Bonds.

Try Quin for free today by signing up and entering a few personal details for a few people in your life. Start small, be consistent, and watch as your connections flourish. We think you’ll be impressed. And over time, you’ll see that by harnessing the power of memorable gestures, you can cultivate stronger, more authentic relationships in both your personal and professional life. Whether it's a thoughtful recommendation, a timely follow-up, or a genuine interest in someone's aspirations, these small actions can yield significant returns in the form of deeper connections and mutual understanding. And stronger relationships can only make for a happier, longer life.

Thanks for reading!

Jason Walkow

Jason Walkow is Head of Design at Plain Sight Ventures. In his free time, Jason enjoys running, eating at the newest spots, and anything coffee-related.

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