In the rush to build the next revolutionary AI model or VR platform or humanoid robot, it's easy to overlook the quiet spaces where most of us actually spend our working hours. These are the technological equivalent of side streets—less traveled but essential to daily life. And as anyone who's ever been anywhere knows, the side streets are where the magic lives.
PSV has found its calling in these overlooked corners. While headlines focus on breakthrough technologies, we're fascinated by the gaps between them—the small but crucial transitions where work actually happens. Recent data from The Digital Workplace Efficiency Study shows that 65% of workplace inefficiencies occur not within tools themselves, but in the spaces between them.
"True innovation often comes from seeing the ordinary as strange," writes technology historian David Edgerton.
This perspective resonates deeply with our work at PSV. We've discovered that the most impactful solutions often don't make headlines—they simply make work feel more natural.
Consider the humble task of sharing information between apps. It's not a particularly exciting problem, but it's one that impacts millions (billions? Well, maybe not billions...yet) of workflows daily. These are the kinds of challenges that catch our attention—not because they're revolutionary, but because solving them can quietly transform how people work.
The future of technology won't just be shaped by breakthrough innovations, but by thoughtful solutions to everyday challenges. After all, the most powerful technologies often become invisible, seamlessly integrated into the fabric of daily work. Here's to always being on the lookout for things others might have missed.
