The first time I noticed my phone had learned my typing patterns, it felt uncanny—like finding out a friend had memorized my walking pace and we were now harmoniously lockstep. It wasn't just predicting words anymore; it had internalized my particular way of expressing thoughts, my tendency to use em-dashes instead of commas, even my habit of starting messages with "Hey bud!" (whether those are good tendencies or not is entirely up to you)
This moment crystalized something we've been exploring at PSV: technology doesn't need to standardize human behavior to be effective. In fact, the most powerful innovations often succeed by embracing our idiosyncrasies rather than correcting them.
As tech analyst Sarah Tavel notes, "The best software doesn't just solve problems—it adapts to individual thinking patterns."
This insight reflects a crucial shift in how we approach technological development. A recent study from The Digital Experience Report 2024 found that users are 47% more likely to adopt new tools that preserve their existing work patterns.
At PSV, we're fascinated by these digital accents, or fingerprints—the unique ways people interact with technology. Some of us organize files by project, others by date. Some rely heavily on keyboard shortcuts, others prefer visual navigation. And some of us still choose to use two spaces after periods, even when it makes no earthly sense to do so (only kidding). These aren't flaws to be fixed but expressions of human cognition that deserve to be understood and supported. Our rough edges and peculiar habits aren't imperfections to be smoothed away—they're the very features that make our interactions with technology uniquely human.
We've found our deepest excitement in creating technology that learns to speak your language—embracing all the dialects of human experience. In this evolving dialogue between human and machine, our imperfections become our greatest strength—they are the accents that make our technological conversations uniquely, irrevocably our own. Double spaces or not.
