There's a Japanese architectural concept called "ma"—the meaningful space between things. In the world of technology integration, these spaces represent the natural points where AI can create bridges between existing processes, enhancing flow without disrupting it.
I recently observed a small design team's evolution in their creative process. They were selective about which generative AI design tool to their tech stack. They didn't want to just keep adding incremental tools into their workflow, changing their process daily. Instead, they found ways to use AI to work in the spaces between their existing tools—Figma, Slack, and Notion—creating an invisible workflow that felt like a natural extension of their process. This approach speaks to PSV's vision of technology integration: building bridges rather than new destinations.
The numbers tell an interesting story: A recent Adobe study revealed that creative professionals spend up to 40% of their time switching between tools rather than doing actual creative work. By focusing on these transition points, AI can reclaim lost time without requiring users to abandon their preferred tools.
Anthropologist Claude Lévi-Strauss once said, "The wise man doesn't give the right answers, he poses the right questions."
This perfectly captures the role of AI in our existing workflows—not as a replacement for human decision-making, but as a thoughtful partner that helps us ask better questions and make smoother connections between our various tools and processes.
Consider how your phone's autocomplete function has evolved. It doesn't just predict words anymore—it understands context, suggests responses, and even adapts to your writing style. Yet you never had to learn how to use it differently. It simply became better at understanding and supporting your natural communication patterns.
This is the kind of evolution PSV envisions for AI integration across all professional tools—technology that grows alongside you, building upon your existing expertise rather than asking you to start from scratch. After all, if my phone can learn to stop auto-correcting "definitely" to "defiantly" after five years, imagine what genuinely intelligent AI can do for your workflow.
